SPARCS Campaign, Jesse Owens Playground, Brooklyn, NY

Communications and campaign strategy developed for Jesse Owens Playground in Brooklyn. As campaign designers, Iris Collaborative worked with project partners to develop a visual language that could communicate the park’s identity, values, and community character in an accessible and engaging way.

The campaign incorporated elements generated through a participatory art activity with park users, translating community-created textures into graphic elements for the final design. By connecting visual storytelling, community input, and the physical character of the park, the campaign created a communications approach rooted in the people and place it was designed to represent.

Client: 3X3 Design, CUNY

Year: 2026-Ongoing